Contract:Virgin First Class Lounge

Azienda:Boss Design

2009 saw the complete refurbishment of the Virgin First Class Lounge at Euston Station, London, which also included an increased floor space of 81%.

The project was undertaken by London based Architect practice, Studio Mad, who have worked extensively with Virgin for the past 10 years. Given the history of their relationship and their complete understanding of the Virgin brand, Studio Mad was asked to create the brief for the project themselves and to complete the refurbishment over a 3-month period.

 The aim of the refurbishment was to refresh the existing facilities to reflect the high quality service and contemporary style which has become the ethos of the Virgin brand.

The introduction of the new VHF train service at the end of 2008 resulted in a 31% increase in services which in turn has led to a significant increase in customers. Passenger need has also evolved over time and the new look lounge was designed to cater for this change. First and foremost passengers require a faster service and seating areas that facilitate shorter stays. The look of the lounge and the station also needed to complement the new state-of-the-art trains which Virgin are now running.

The lounge was designed to create specific areas which would facilitate the needs of a wide variety of clientele. The atmosphere of the lounge now evokes a sense of a serene oasis of calm which offers an aspirational environment, whether travelling for business or pleasure. As its flagship first class lounge for Virgin, Euston station warranted a high standard of furniture and finish. Colours and materials were chosen to create a feeling of tranquillity and understated luxury.

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