Otto Canalda (Barcelona, 1977) is a rarity among young designers because he chose to enter the profession from the kitchen of the industry, which is where projects are really cooked up. Just after finishing his studies at the Elisava School in Barcelona, he joined the New Product Development Department at BD Ediciones de Diseño. He currently works there together with Ramón Úbeda, finalising the projects of other designers to prepare them for market release. His task is complex and vitally important within the gestation cycle of any design. The best education possible for an emergent designer who has decided to build up his career from the foundations of the profession.